Earned
On The Roof.
Premium apparel built for the people who make a living above everyone else.
Join The CrewNot Everyone Earns It.
Built for the people who live the roofing industry. Sales, crews, owners, suppliers, project managers, service techs, and everyone who knows this business is earned, not given.
Built by people who live it.
We know what 120° roofs feel like. We know what 4:30 alarms feel like. We know the pressure of getting the job done. We built this brand because we’ve lived it.
Real Work. Real Roofers.
No stock photos. No fake jobsite shots. Just the industry we live every day.
First Drop Locked.
We’re putting the final touches on the first RoofHoe collection. Early access opens soon.
Rope Hat
Trucker Hat
Heavyweight Tee
Premium Hoodie
The Roof
Doesn't Care.
It doesn't care how long you've been doing it. It doesn't care what company you work for. It doesn't care if you're in sales or on the crew. Every day, you earn your reputation.
Earned on the Roof.
Join The Crew.
Founding Crew members get first access before the public launch. No spam. No nonsense. Just first shot at the gear.
Some people work under a roof.
We earn our living on one.